Free Tool
Marketing Budget Calculator
Plan smarter. Allocate spend across channels with data-driven precision — from SEO to paid social and beyond.
1
Configuration
2
Define Total Budget
$
%
Calculated Marketing Budget
$500,000
2
Goals-Based Inputs
$
$
%
$
%
Computed Targets
New Customers Needed
—
Leads Required
—
Visitors Required
—
Estimated Budget Needed
—
3
Allocate Budget to Channels
Channel
Allocation
Budget Amount
4
Budget Summary
$500,000
Total Marketing Budget
5%
of revenue
Channel Breakdown
Quick Stats
4
Channels
$125K
Avg / Channel
Paid Search
Top Channel
Top-Down
Method
Top‑Down (Percentage of Revenue)
Sets your marketing spend as a fixed percentage of company revenue.
- Pros: Easy to calculate, widely used in established businesses.
- Cons: Doesn't directly tie spend to growth goals.
Typical: 5–10% for mature companies; 15–20% for growth-stage or VC-backed firms.